I got to handle the thing in a secured box at REI in Columbia this evening. It gives the impression of being a legit piece of equipment. My 11 yo daughter talked me out of buying it, saying "Mommy won't like that!" - either that, or she wanted me to blow my remaining dividend on a bag of Shot Blox which is what wound up happening.
It's interesting,like their stoves from a tech standpoint. Not something I would buy as I don't carry any electronic gear besides a GPS. A spare set of AA batteries as a backup is good enough for me. I rarely carry a camera any more unless I'm heading into a new place that has some kind of special views.